You know how when it's been a while since you first published your book, and you start to realize that the 'spaghetti on the wall strategy' you've been using might not be a great long term option?
You poke around online and hear the term 'branding' used quite a bit, but what does it really mean?
At it's core, branding is 👉 consistent messaging, cohesive posts and speaking your target audience's language.
This bootcamp uses videos to walk you through the decision you need to make to present a consistent message - through words, pictures, tone and message - to the world!
To figure out our ideal audience member, we're going to do some research and create a profile!
Watch the first video, here is the link to fill out the sheet on canva, or I've uploaded a blank one to print or a fillable one to open as a pdf and complete.
We want WHO they are, WHY they are online, and what their needs are!