You see other authors posting great stuff on social media, getting loads of interaction and shares and expanding their book’s search but you have no idea how they’re doing it!
You’re toying with the idea of quitting your job to be an author full-time but you aren’t sure that your current sales are enough to support you. You’d really love to quit your 9-5 and make this a real business but you’re flinching on the inside, worried about whether or not this could actually work for you and your family.
Most people think once you start posting on social media you’ll be seen by thousands of people who immediately fall in LOVE with you and everything you stand for - but they’re wrong.
They’re wrong because most authors use the ‘throw spaghetti on the wall’ method - they post random bits of flotsam and sprinkle in posts like ‘MY NEW BOOK IS OUT SOON PRE-ORDER NOW’ and call it marketing.
A billion-zillion people could see those posts and never fall in love with you, your book or what your brand stands for.
If you can learn the marketing basics, you can run a successful book business. Even if you’ve never run any business before, don’t know how to schedule a post and have never thought about ‘traffic’ except when you’re cruisin in the minivan.
You can learn to market your fantastic book, even if you’re just starting out and you only found out yesterday what a FB biz page is!
If you want to market your books like you’ve known how to all along, you need a marketing course given by a fellow author who’s been where you are.
‘Marketing 101’ is the first step to growing your book’s impact and getting more sales.
You’ll go from a spinning head (all the marketing jargon - blech!) to seeing and understanding the macro picture of where the different types of marketing comes in, and then you’ll zoom in on some targeted areas that grow your impact.
If you know you need this stuff, why wait?!
Grab it now and grow your impact!
Books need a STRONG Foundation
Before you start marketing your book, you want to make sure your book listing is OPTIMIZED. (ie. as good as possible to get discovered and get sales)
You can get through all of these four modules in an afternoon, but BEFORE you click 'Publish' (ie. make the changes) do all the changes FIRST.
OTHERWISE, you have to wait at least 24 hours in between each time.
(if you're only doing one module a day or a week, then go ahead and publish the changes each time)
This is a process you'll be continually tweaking over the coming years. Spend about 3 days working on these activities to start with, and accept that over the next 6 months you'll want to change bits and pieces sometimes.
And that's okay!
This module is for you to understand the overall strategy you can use to generate more traffic. This is an ongoing process. Once you start it you'll continue it - with adjustments and new resources to offer - for as long as you are selling & marketing your books.
Ads take a while (about a month) to learn, and given that Amazon changes the ads dashboard and the backend system frequently, this will be an area that you will constantly need to pay attention to. Similar to social media though, when you understand the basics you'll be able to adapt to any changes that happen in the future.
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