Marketing 101 for Children's Authors

Grow your impact and make more book sales without going back to school or sacrificing all your free time!

You see other authors posting great stuff on social media, getting loads of interaction and shares and expanding their book’s search but you have no idea how they’re doing it!

You’re toying with the idea of quitting your job to be an author full-time but you aren’t sure that your current sales are enough to support you. You’d really love to quit your 9-5 and make this a real business but you’re flinching on the inside, worried about whether or not this could actually work for you and your family.

Most people think once you start posting on social media you’ll be seen by thousands of people who immediately fall in LOVE with you and everything you stand for - but they’re wrong.  

They’re wrong because most authors use the ‘throw spaghetti on the wall’ method - they post random bits of flotsam and sprinkle in posts like ‘MY NEW BOOK IS OUT SOON PRE-ORDER NOW’ and call it marketing.

A billion-zillion people could see those posts and never fall in love with you, your book or what your brand stands for. 

If you can learn the marketing basics, you can run a successful book business. Even if you’ve never run any business before, don’t know how to schedule a post and have never thought about ‘traffic’ except when you’re cruisin in the minivan. 

You can learn to market your fantastic book, even if you’re just starting out and you only found out yesterday what a FB biz page is!

If you want to market your books like you’ve known how to all along, you need a marketing course given by a fellow author who’s been where you are.

‘Marketing 101’ is the first step to growing your book’s impact and getting more sales. 

You’ll go from a spinning head (all the marketing jargon - blech!) to seeing and understanding the macro picture of where the different types of marketing comes in, and then you’ll zoom in on some targeted areas that grow your impact. 

Here's what to expect:

  1. You were in such a rush to finally publish your book that you *may* have overlooked some things. In the first module, we’ll walk through the four places you may not have looked twice at, because who knew how important this stuff was?

  2. Do you know who you are? (singing Moana in my head now -  hope you are too) In the second module you’ll decide who you want to be online - what does your book and your brand stand for? Why should people pay attention to what you say? This process will evolve so don’t worry that you have to stay the same forever more! 

  3. Your store is stocked and your signage is ready, but where are all the customers? In the third module you will learn about traffic - often the be all and end all of our sales. 

  4. You think you know how to post on social. After all, you’ve been doing it since Zuck first opened ‘er up in 08. That means you already keep track of your metrics, right? And you know all about segmenting your audience so Aunt Frida doesn't torpedo your serious book posts, I’m guessing, too.  Go ahead and skip this module if you’re already a social media whiz! 

  5. Amazon ads. They are the best of things, they are the worst of things. BUT if you’re going to admit they can (often) be the absolute worst, you might as well learn to create them AND how to analyze them now. 
  6. The book page! Seriously, you gotta make sure that sucker is optimized!

If you know you need this stuff, why wait?!
Grab it now and grow your impact!

6 Modules

Your Book Foundation

Books need a STRONG Foundation

Before you start marketing your book, you want to make sure your book listing is OPTIMIZED. (ie. as good as possible to get discovered and get sales)

You can get through all of these four modules in an afternoon, but BEFORE you click 'Publish' (ie. make the changes) do all the changes FIRST.

OTHERWISE, you have to wait at least 24 hours in between each time.

(if you're only doing one module a day or a week, then go ahead and publish the changes each time)

Branding 101

Action Plan:

This is a process you'll be continually tweaking over the coming years.  Spend about 3 days working on these activities to start with, and accept that over the next 6 months you'll want to change bits and pieces sometimes.  

And that's okay!

Traffic 101

Action Plan:

This module is for you to understand the overall strategy you can use to generate more traffic. This is an ongoing process. Once you start it you'll continue it - with adjustments and new resources to offer - for as long as you are selling & marketing your books. 

Amazon Ads

Ads take a while (about a month) to learn, and given that Amazon changes the ads dashboard and the backend system frequently, this will be an area that you will constantly need to pay attention to. Similar to social media though, when you understand the basics you'll be able to adapt to any changes that happen in the future. 

Modules for this product 6
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